Job Title: Assistant Director of Membership Support
Location: Remote within PaymentsFirst Footprint (AL, GA, MD, SC, TN, WI)

Reports to: Executive Vice President of Marketing and Membership

Salary Range: $57,000 - $74,000

Benefits:

• Comprehensive medical, dental, and vision insurance
• SEP Contribution Plan
• Generous paid time off (vacation, sick, and holidays)
• Life and disability insurance
• Professional development opportunities

Other Compensation:

• Eligible for annual performance bonus (up to 7.5% of base salary)

Employment Type: Full-Time

About PaymentsFirst:
PaymentsFirst is a leading organization empowering financial institutions through education, advocacy, and collaborative networking. We foster a dynamic, member-centric culture where innovation and relationship-building drive our mission to strengthen the payments industry.
Position Overview:
PaymentsFirst seeks a strategic and hands-on Assistant Director of Marketing to lead website optimization, social media growth, event execution, and business development initiatives. This role will enhance membership growth through data-driven marketing, on-site member engagement, and compelling content creation. The ideal candidate combines analytical rigor with creativity, excels in relationship-building, and thrives in representing the organization at industry events. 

Key Responsibilities:

Digital Marketing & Website Growth:

• Manage website content updates (event pages, member portals, blogs) to ensure alignment with organizational goals and member needs.
• Leverage Google Analytics to track website performance, identify trends, and implement SEO/SEM strategies for traffic growth and conversion optimization.
• Conduct A/B testing for landing pages, email campaigns, and calls-to-action to improve user engagement.
• Collaborate with EVP and VP of Marketing and Membership to enhance site functionality and user experience.

Social Media & Content Strategy:

• Develop engaging content (articles, infographics, videos) to grow social media followership and drive website traffic.
• Assist with writing and editing copies for newsletters, email flyers, blogs, and marketing collateral that aligns with the brand voice.
• Curate member success stories and industry insights to showcase PaymentsFirst’s value proposition.

 Event Marketing & Exhibits:

• Represent PaymentsFirst at industry exhibits and conferences, assisting management with booth logistics, lead generation, and sponsor/exhibitor coordination.
• Promote 10+ annual events via targeted email campaigns, social media, and website updates.
• Assist with post-event follow-ups, including survey analysis and ROI reporting.

Business Development & Member Outreach:

• Prospect and onboard new members through targeted outreach, email campaigns, and collaboration with the membership team.
• Visit key members within the PaymentsFirst footprint to strengthen relationships, gather feedback, and identify upsell/cross-sell opportunities.
• Support sponsorship growth by creating tailored packages and maintaining partnerships with existing exhibitors.

Data-Driven Membership Growth:

• Analyze membership trends using CRM and Google Analytics to refine retention/recruitment strategies.
• Prepare monthly reports on website performance, campaign metrics, and membership growth for leadership.

Qualifications:
Required:

• 3+ years in marketing roles with expertise in Google Analytics, CRM platforms, and CMS tools (e.g., WordPress).
• Proven success in website management, copywriting, and event/exhibit participation.
• Strong analytical skills with the ability to translate data into actionable insights.
• Willingness to travel for member visits, conferences, and exhibits.

Preferred:

• A bachelor’s degree in marketing, business, communications, or a related field.
• Experience in financial services or membership-driven organizations.
• Google Analytics Certification.
• Familiarity with graphic design tools (Canva, Adobe Creative Suite).

How to Apply:
Submit your resume, cover letter, and a writing sample (e.g., blog post, campaign copy, graphic design) to [jstadler@paymentsfirst.org].

PaymentsFirst is an equal opportunity employer committed to fostering a diverse and inclusive workplace.